For decades, one of the defining ambitions of the pharmaceutical industry was the blockbuster drug. The commercial logic was compelling: develop a therapy capable of addressing a large patient...
Few commercial moments carry as much pressure as the launch of a new pharmaceutical product. Years of research, clinical development, regulatory work and enormous financial investment eventually...
Medicine has always worked with representations of the patient. A blood test represents what is happening inside the body at a particular moment. A scan provides a visual representation of anatomy. A...
For most of the history of medical technology, a device was largely defined by the capabilities it possessed when it left the manufacturer. A scanner, monitoring system or piece of diagnostic...
For most of media history, taking a story global required an enormous amount of additional work. A film, television programme, advertisement, training video or digital series created for one market...
Artificial intelligence is making it dramatically easier to produce creative material. Images can be generated in seconds, rough video edits can be assembled quickly, research can be condensed...
For decades, travel companies have relied on a remarkably durable formula for loyalty. Customers fly, stay, spend and accumulate points. Those points can later be exchanged for flights, hotel nights...
The finest hospitality has always felt personal. A returning guest arrives at a hotel and discovers that the team remembers the room they prefer, the food they enjoyed during their previous visit or...
When most people think about artificial intelligence, they imagine enormous computing environments somewhere far away. A user sends information to an AI system, powerful servers process it in a...